There are several potential causes for reddish highlights, including the color temperature of your light source, or maybe you just prefer a cooler white point. In addition to the new “BASIC Convert” Color Model, the simplest thing to try is testing some of the native “Adobe Raw” Profiles in the Develop/Edit panel. The “Adobe Color” and “Adobe Portrait” Profiles work especially well with some setups.
The more advanced tools for dealing with any color cast issues with your negatives are the “Color -+ Correct…” tools in the “Tools” preset group. Specifically, the “Color -+ Correct -Skylight/Red Cast” adjustable slider is specifically designed for controlling the red channel bias in the highlights and shadows.